Verizon Wireless in the News
According to PC Magazine, RIM, the company behind the iconic BlackBerry mobile device, announced the beta launch of BBM Music, a service designed to enable users to discover and share music with one another through a community-based library.
It seems as though the company hopes to play up the social aspect of their service more than anything else. Users are given the opportunity to create a music profile that consists of 50 songs, with the option of swapping out 25 songs per month. As you add more friends, naturally more songs become available, so users are encouraged to expand their community as much as possible.
RIM has already struck a deal with major music companies like Warner Music Group and Sony Music Entertainment, so they'll have access to a database of millions of songs. An app allows users to see a timeline of their friends and what songs they've been adding or removing, as well as community updates. You can also create your own playlists, and information on which friend of yours contributed a particular song to the community is displayed while it plays.
Naturally, there's plenty of social media involved. You are free to comment on friends' songs and playlists and see how many people are listening to which songs of yours, allowing you to cater your selection to best suit those around you. In a way, it makes users into their own small on-demand radio station, with a limited cache of songs that can be rotated every month or so.
Music can be saved to phones so that it can be accessed offline.
RIM does have some fairly stiff competition to content with, particularly given the launch of Spotify. They've also got to deal with Pandora and Slacker Radio, which allow users virtually unlimited streaming options from libraries that are just as large. Although the service is currently in a closed beta, it's expected to launch later this year to all users, and will be subscription-based, running about five dollars a month.
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