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About Peapod

Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown to be one of America's leading Internet grocers. Peapod is a wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies including Stop & Shop and Giant Food.

Originally started in Chicago with a partnership with the grocery store chain, Jewel, the company aimed to bring an online shopping service to the people of Chicago and the surrounding neighborhoods. Peapod began testing in 400 households in the Chicago suburbs, providing for its testing families, the software and modems so they could dial directly into the Peapod system and do their ordering. During those early days, the packing and the delivery was done by Andrew and Thomas themselves.As the company grew in popularity, it branched out and made partnerships with Safeway in San Francisco, Randall’s in Houston, and Kroger in Columbus, Ohio. 1995 brought the first advertising campaign and the company reaped the rewards of 4,600 new members. Before that campaign, new clients were added to the company roster largely due to word of mouth by satisfied customers.

In 1996, it launched its website, securing it as one of the very first of its kind and became one of the earliest Internet start-ups. Between 1997 and 2000, Peapod expanded into Boston and Watertown, MA, Long Island, NY, and Norwalk CT in partnership with Stop and Shop. In late 2000, a partnership with Giant Foods allowed Peapod to be of service to the people of Washington, DC and the surrounding areas. 2000 brought in the Ahold Company which took over a 51% partnership and allowed the company access to its grocery stores all over the country. The company continued to grow and expand and partner with local Ahold partnerships to bring the Peapod Grocery experience to more and more people throughout the country.

Peapod.com has many features on its website designed to enhance and ease the shopper’s online experience. Some of those features include: Weekly specials, new items, express ship, shopping lists, a sort feature, Nutrifilter, Aisle Browsing, Item Search, coupons, and Recipes and more. They are also committed to the local community by bringing in locally grown produce when possible, as well as providing selections of hometown goods. For example, the customers in Chicago who want Peapod to bring in a little piece of home, they can order filets from Wildfire or pizza from Gino’s East.

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