As goes the unemployment rate, goes coupons--for adult items
Filed Under: Promotions
Of the many trends that follow a high unemployment rate, it might not surprise you to find that one of the metrics that most closely follows the monthly seasonal unemployment rate is that of the purchase of adult products. And what exactly are adult products? Vibrators, videos, lingerie, and lube to name a few things. With more people sitting at home with nothing to do, it's not surprising that those hours are spent on something that just about everyone enjoys--sex.
PromotionCode.org tracks the use of, and provides selected media outlets, every coupon on the site and no category has followed the trajectory of the economy more closely than the that of our adult coupons. In particular, Adam and Eve and Babeland are experiencing record usage. From 2008 until late 2009, as the economy went south, coupon use on sexual products grew steadily and plateaued until January of last year. As the economy improved, we saw the inverse: with coupon use diminishing down to only 12,000 unique uses last month.
The chart above shows the comparison directly. Please contact Carmine Barbetta at 818-932-8465 or info@promotioncode.org with any questions or media requests.
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