If there’s one place where spending money hits you the hardest and is the same place you tend to under budget the amount you spend, you’d have to settle on the grocery store.
The grocery store is really never viewed by the consumer as a place that is trying to get you to spend more money, certainly not in the same vein as the internet ads that seemingly following you everywhere you go or how certain commercials are always somehow getting you to spend money that you don’t have but the product or service just looks so enticing.
Sorry, but your neighborhood friendly grocery store is just as bad, perhaps worse when you consider product placement thorough the store and the ads that follow suit through the old snail mail routine.
The bottom line is the grocery store is trying to get you to spend more, and you tend to fall into that trap. Those who are interested in saving money at the grocery store aren’t just clipping coupons and waiting for sales; they know how to navigate past the end of the aisle marketing and stick to the game plan on how to get what you need and want, minus the larger price tag.
Take for instance the brand name versus the name brand argument.
Often brand names are buried at the tops or bottoms of the shelves, left for dead and hoping that the customer never finds them. If you compare ingredients or even nutritional information, you’ll see that the cheaper version of the item isn’t really cheap in the sense that it isn’t as good. You’ll get the same rice, same coffee for a fraction of the cost, even if it’s just called “rice” or “coffee.” The placement of less expensive items on the top and the bottom isn’t done by accident, either. They’re at eye level so you see them and simply buy, sight seen.
Some larger grocery store entities also are going to be some of the higher priced ones as well, so they’ll add to their lure by giving you anything from fuel perks to other potential savings that really don’t add up to much. They offer you pennies off, and you end up spending an extra hundreds that you really never intended to anyway.
The grocery store doesn’t have to be the place where your budget and thoughts of saving money falls apart. If you make sure you stick to what you need and seek out suitable replacements that are less expensive, your shopping experience from one aisle to the next is going to be seamless, smart and rooted in saving money.
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