Valentine's Day 2017 Shopping Trends

A few weeks ago, we told you that August 2nd was the perfect Valentine's Day from a frugal perspective. Not only did you choose to not heed our advice by spending a record amount of money on Valentine's Day (about 7% more than 2016), but even more of you waited until the last minute.

Last-minute Valentine's Day shopping (February 13th and the morning of the 14th) accounted for about 10% of the total coupons used for Valentine's Day-related expenditures. This was up by 25% from last year.

Procrastinators need to learn one thing: you're only hurting yourselves. Starting on February second, each day you wait adds about 1% the total cash outlay, so by waiting until the night before--or worse--today, you're paying an extra 15% on items that have already been marked up by about 60%.